Free Tool
ROI Calculator
Enter what you actually know about your business today. Results update live as you type — no button required.
ROI Calculator
Eight ways to measure your return. Plug in what you know — see what you’re leaving on the table.
Pay attention to the fields you can’t fill in. If you don’t know your customer lifetime value, your cost to acquire, your ad conversion rate, or how many appointments go unfilled each week — those blind spots are costing you money right now, and you don’t have a way to measure how much. This calculator surfaces that.
The Full Summary at the bottom combines every section you’ve filled into one total annual opportunity number. Even one section gives you a clear picture. All eight together show you exactly what’s on the table — and what’s falling off it.
Sales Boost Calculator
| Metric | Baseline | % Increase | Improved |
|---|---|---|---|
| Customer Count | % | — | |
| Avg Dollar per Sale | $ | % | — |
| Purchases / Month | % | — |
| Monthly Sales | Annual Sales | |
|---|---|---|
| Baseline | — | — |
| Improved | — | — |
| Sales Boost | — | — |
Lifetime Value of a Customer
Direct Mail / Subscription ROI
| Metric | Baseline | % Increase | Improved |
|---|---|---|---|
| Size of List | % | — | |
| Sends / Month | — | ||
| Response Rate | % | % | — |
| Avg Dollar / Sale | $ | — | |
| Cost of Service / Mo | $ | Platform, postage, etc. | |
| Monthly Revenue | Annual Revenue | |
|---|---|---|
| Baseline | — | — |
| Improved | — | — |
| Revenue Boost | — | — |
Appointment / Conversion Statistics
| Metric | Your Numbers | Computed |
|---|---|---|
| Avg Appointments / Day | — | |
| Open (Unfilled) / Day | — | |
| Working Days / Month | — open/mo | |
| Avg $ Value / Appointment | $ | — |
| Monthly | Annual | |
|---|---|---|
| Lost Revenue (Open Appts) | — | — |
| Recovery Scenario | Value |
|---|---|
| Reduce Open Appts by | % |
| Cost of Service / Mo | $ |
Customer Acquisition ROI
| Metric | Baseline | % Increase | Improved |
|---|---|---|---|
| Monthly Leads | % | — | |
| Close / Conversion Rate | % | % | — |
| Avg Dollar / Sale | $ | — | |
| Cost to Acquire (CAC) | $ | Marketing ÷ new customers | |
| Added Monthly Cost | $ | New tools, ads, training | |
| New Cust / Mo | Monthly Sales | Annual Sales | |
|---|---|---|---|
| Baseline | — | — | — |
| Improved | — | — | — |
| Revenue Boost | — | — | — |
Ad Spend & Performance
| Business Metric | Your Number | |
|---|---|---|
| Price per Sale / Visit | $ | What you charge for one unit |
| Cost to Acquire (CAC) | $ | Not sure? See Section 5 |
| Customer Lifetime Value | $ | Not sure? See Section 2 |
| Cost of Losing a Customer | $ | Lost revenue + replacement cost |
| Ad Inputs | Your Number |
|---|---|
| Cost Per Click (CPC) | $ |
| Ad Spend (Budget) | $ |
| Campaign Duration |
|
| Ad Conversion Rate | % |
Sensitivity Testing
See what happens if one or more numbers change — without altering what you entered above. Pick any combination, or none at all.
Full Summary
Want Help Hitting These Numbers?
Your ROI projections are only as good as your execution. Let’s talk about closing the gap.