Free Tool
ROI Calculator
Enter what you actually know about your business today. Results update live as you type — no button required.
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You don’t need to fill in every field. Enter just your business numbers, just your ad spend numbers, or both — every result that can be calculated from what you’ve entered will display instantly as you type. Every field here asks for something you can know today, not a prediction about the future.
Three results — Revenue from Ads, ROAS, and Payback Period — need one specific number first: Customer Lifetime Value (CLV). Until that’s filled in, those three will show “Add CLV above” instead of a misleading number. Don’t know your CLV or your Cost to Acquire? Use the small “Not sure? Calculate it for me” helper links under those fields.
Ad traffic estimation uses one method at a time: enter Cost Per Click on its own, or enter CPM plus Click-Through Rate together. Whichever you start typing in first will lock the other method, so your results stay based on one consistent data source instead of blending two different estimates.
Want to test “what if”? Use the Sensitivity Testing panel below your results to see what happens if your price, ad spend, or conversion rate moves up or down — without changing your actual entered numbers.
Business metrics
What you charge for one unit, appointment, or visit
Total marketing and sales cost per new client
Not sure? Calculate it for me
Also requires your Ad Budget below. Fill in both fields above plus your ad budget to calculate a suggested Cost to Acquire.
Total revenue expected from one client relationship
Not sure? Calculate it for me
Fill in all three fields above to calculate a suggested Customer Lifetime Value.
Lost revenue plus replacement cost when a client churns
Ad spend & performance
Choose one way to estimate your ad traffic: enter Cost Per Click on its own, or enter CPM + Click-Through Rate together. Whichever you start with will lock the other method so your results stay based on a single, consistent data source. Revenue from ads, ROAS, and Payback Period will use Customer Lifetime Value above if provided — everything else in this section works on its own.
How much you spend on advertising per period
Average cost for each ad click — use this OR CPM+CTR
What you pay per thousand ad views
Percentage of viewers who click your ad
Percentage of clicks that become leads
How long your campaign runs
Total projected annual impact
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Business performance
Net profit per sale
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Churn savings
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Overall ROI
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LTV : CAC ratio
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Ad spend analysis
Annual ad spend
$0
Total clicks
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Total leads
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Cost per lead
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Revenue from ads
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ROAS (Return on Ad Spend)
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Impressions
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Payback Period
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Start entering your numbers above — results appear here instantly.
Sensitivity Testing
See what happens if one or more numbers change — without altering what you entered above. Pick any combination, or none at all.
No change
No change
pts
No change
No change
Adjusted total projected annual impact
$0
Adjusted overall ROI
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Reset all sensitivity tests
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