PERFORMANCE = 1) The act of doing something successfully; using knowledge as distinguished from merely possessing it; "experience generally improves performance"; 2) That which is performed or accomplished; a thing done or carried through; an achievement; a deed; an act; a feat.

PRODUCTIVITY = The ratio of the quantity and quality of units produced to the labor per unit of time. The rate at which goods or services are produced especially output per unit of labor. The efficiency with which output is produced by a given set of inputs. Productivity is generally measured by the ratio of output to input. An increase in the ratio indicates an increase in productivity. Conversely, a decrease in the output/input ratio indicates a decline in productivity.

Source: Wall Street Words: An A to Z Guide to Investment Terms for Today's Investor by David L. Scott.Copyright © 2003 by Houghton Mifflin Company. Published by Houghton Mifflin Company.

PROFITABILITY = Yielding or bringing profit or gain; gainful; lucrative; useful; helpful; advantageous; beneficial.

POTENTIAL = Existing in possibility: capable of development into actuality.

PROMISE = A declaration or manifestation of an intention to act or refrain from acting in a specified way that gives the party to whom it is made a right to expect its fulfillment.

I make you a promise that if you use the information we provide you will be profitable and learn to reach your potential. (Sort of, because as we improve our potential grows exponentially. So as we reach new levels, new levels are revealed to us.)

PASSION = Strong, enthusiastic devotion to a cause, ideal, or goal and tireless diligence in its furtherance. My PASSION is to grow as much as I can and to help others to do the same. "All men die, but not all men have truly lived!" Mel Gibson as William Wallace in Braveheart. Live… PASSIONATELY.